LOOK TO KELLOGG’S® AWAY FROM HOME TO PROVIDE YOU #SNACKWINS
When it comes to maximizing your snack sales, Kellogg’s® is here to help you succeed. From providing valuable insights to keep you ahead of the trends to delivering compelling merchandising support with the brands your customers love, Kellogg’s® helps you feed their cravings throughout the day
Did you know that Kellogg’s® has a wide variety of products ranking
in the top of all snacks? Learn more below.
Pringles® is outpacing category growth by
9.7 POINTS
and is more productive than salty bag
snacks on a sales-by-linear-inch basis
Cheez-It® is the top selling SKU in convenience
and is outpacing category growth by
5.6 POINTS
RXBAR is outpacing category growth by
2.5 POINTS
and is the top turning SKU vs. competition on a $/Store/Week basis
Rice Krispies Treats® are the industry leader in Treat Bars with an
81%
share in the treat bar segment
Pop-Tarts® are the #1 snack bar brand
showing strong
13%
year over year growth
Source: Nielsen Convenience, 52 w/e 5.28.22
Kellogg’s® is the LEADER in the snacking brands you love.
Learn More on your favorite brands below.
- Cheez-It Puff'd 9sec
Cheez-It Snap'd 9sec
Cheez-It Snack Mix Bring on the Fun 15 sec
Cheez-It Bring on the Fun 6sec
- RXBAR Chocolate Sea Salt 2X Loop
RXBAR Peanut Butter Chocolate 2X Loop
RXBAR Blueberry 2X Loop
- Pringles Pop Play Eat 8sec
Pringles Scorchin Cheddar 15sec- Pringles Scorchin Cheddar 15sec TWITTER
Pringles Scorchin Cheddar 15sec INSTAGRAM<
Pringles Scorchin BBQ 15sec- Pringles Scorchin BBQ 15sec TWITTER
Pringles Scorchin BBQ 15sec INSTAGRAM
- Pop-Tarts Crazy Good 6 sec
Pop-Tarts Bites Strawberry 15sec- Pop-Tarts Bites Strawberry 15sec TWITTER
Pop-Tarts Bites Strawberry 15sec INSTAGRAM
Pop-Tarts Bites Chocolate 15sec- Pop-Tarts Bites Chocolate 15sec TWITTER
Pop-Tarts Bites Chocolate 15sec INSTAGRAM
Store footprints come in many shapes and sizes. At Kellogg’s we offer multiple scalable layouts for the several categories. Find the planogram for your operation that drive maximum profit.
To make the most of any opportunity you need the right strategic insights and product mix to grow your business. Count on Kellogg’s® as your partner to bring you #SNACKWINS
snacking habits have changed
SNACKING IS ON THE RISE
SNACKING OCCASIONS
are unplanned 3
CONVENIENCE MATTERS
maintaing or increasing
pre-COVID snacking 1
1Future of Snacking (Brado), pgs. 14-15
2The Snacking Frenzy - September 2021 (IRI), pg. 5
32022 IRI Snacking Survey
PEOPLE ARE EATING MORE SNACKS = BIG BUSINESS
Although snacking is a quintessentially American way of eating, consumer behaviors and attitudes are constantly evolving.
of snacking occurs during late afternoon & evening, when consumers are at work/school or in transit. 1
of all food occasions are snacks. 2
of consumers look for snacks that are nostalgic and bring back good memories. 3
DOWNLOAD INSIGHTS & TOOLS TO LEARN HOW TO MAXIMIZE YOUR PROFITS
While snacking still plays a starring role in eating behaviors in the post-pandemic era, the consumer landscape continues to evolve. Learn more!
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As snacking booms, each generation has a unique role to play in the overall snacking picture.
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Snacking will continue to be a way for consumers to explore their favorite brands and new flavors.
Download1 IRI National C-store Account, 52 w/e 12/31/21
2 Future of Snacking (Brado), pgs. 14-15
3 Salty Snack Trends (Mintel, Kellogg’s), pg. 6
Kellogg’s Away From Home has all the tools you need to promote the Kellogg’s®
portfolio of snacks. Get access to digital menu boards, social post assets,
counter cards, videos and much more for your favorite Kellogg’s products.
