Kellogg’s Merchandising Strategy
Kellogg's® convenience Store Look Of Success optimizes merchandising based on customer shopping missions and occasions. Expand the sections below to learn more about Best In Class Planograms and Merchandising.
What's New | Kellogg's® Merchandising Strategy | Convenience Foodservice | Kellogg's® ESG | Digital Asset Library
The interactive storefront shows our Consumer Insights, Best in Class Planograms, Merchandising and Case Studies in a real-life Convenience Store setting.
Best in Class Planograms
Convenience Store footprints are not one size fits all. Kellogg's takes an objective approach in creating "best in class" planograms that ensures the top selling items for all categories are included and positioned to maximize conversion. We offer multiple, scalable layouts for your top snacking categories. Find the planogram that's right for your store below.
Merchandising
Placing top selling core skus in high traffic destination areas will drive strong incremental lifts that lead to increased sales and profits. Kellogg's has a variety of permanent secondary racks designed for different eating occasions that will grab the attention of consumers and build the overall basket.
