Kellogg's Convenience Merchandising

Kellogg’s Merchandising Strategy

Kellogg’s Merchandising Strategy optimizes merchandising based on customer shopping missions and occasions. Expand the sections below to learn more about Best In Class Planograms and Merchandising.

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Coming Soon...an interactive storefront that shows our Consumer Insights, Best In Class Planograms, Merchandising and Case Studies in a real-life C-Store setting.

Best in Class Planograms

Convenience Store footprints are not one size fits all. Kellogg's takes an objective approach in creating "best in class" planograms that ensures the top selling items for all categories are included and positioned to maximize conversion. We offer multiple, scalable layouts for your top snacking categories. Find the planogram that's right for your store below.

Merchandising

Placing top selling core skus in high traffic destination areas will drive strong incremental lifts that lead to increased sales and profits. Kellogg's has a variety of permanent secondary racks designed for different eating occasions that will grab the attention of consumers and build the overall basket.

Permanent Displays

Three Shelf Counter Rack

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Two Foot Salty End Cap

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Three Foot Salty End Cap

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Pop-Tarts® Counter

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Pringles® 3 Tier Counter

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48ct Pringles® Standard Can Tree

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Pringles® & Cheez-It® Wing

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Wire Basket on Wheels

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Shippers

Pringles® Standard Can Shipper—56 ct

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Pringles® Grab 'N Go Shipper—48 ct.

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Pringles® Scorchin' Standard Can Shipper—56 ct.

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RX Bar Counter Display—36 ct.

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Cheez-It® 3 oz. Shipper—48 ct.

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Cheez-It® Puff’d Shipper—48 ct

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Rice Krispies Treats® Shipper—48 ct.

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Rice Krispies Treats® Treat Sheet Shipper—10 ct.

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Eggo® Pop-Tarts® Shipper—72 ct.

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Pop-Tarts® Bites Shipper—48 ct.

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Kellogg’s® Jumbo Snax Shipper—36 ct.

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Keebler® Sandwich Cracker Display—48 ct.

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Image Library

Download the Kellogg’s®
product imagery you need here.

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