The Menuvation Center is a collaborative test kitchen and think tank designed to help you, our customer, find the next big thing for your menu.
This is the spot where culinary creativity thrives. Where inspiration becomes innovation. Where industry professionals, like you, collaborate with our cutting-edge chefs to develop crave-worthy recipes, explore new flavors and so much more. This is Where Cravings are Made.
A fluid combination of real-world insights, data-driven analysis and imaginative thinking is the key to Menuvation success.
Tap the plates to explore the process
WHAT’S HAPPENING IN FOOD CULTURE?
We use proprietary and research partner data to identify trends and find opportunities for innovation.
WHAT’S HAPPENING IN YOUR OPERATION?
We analyze your unique opportunities and constraints to identify ways to level up your menu.
HOW DO TRENDS TRANSLATE?
We develop concepts that suit your menu, operation and customers using our consumer-loved food and brands.
WILL IT WORK?
We simulate a range of back-of-house conditions to identify successes and challenges. We will also work with you on sensory, consumer, and packaging testing.
WHAT DO YOUR CUSTOMERS WANT?
We partner to develop item names, descriptors and execute concept tests with consumers.
WHAT’S THE MOST EFFECTIVE WAY TO LAUNCH?
We work through the execution criteria for your operation and help you ideate ways to market your new menu items.
Our illustrious team of in-house chefs, The Crave Makers, are dedicated to finding the solutions your menu needs now. They’re Making The Crave with the help of The Culinary Insiders, our field team of restaurant chefs and industry experts.