Breakfast makes up to 30% of your business1. It's also your biggest untapped opportunity for profits2.

That's why we've done the research, so you can be successful in these three areas to conquer your customers' cravings with the tools you need to own the day.

Think Fast,
Here’s How

To win with on-the-go customers, you’ve got to be quick with everything you serve.

See How

Grab-and-go meals are here to stay.

Here’s how you can win.

1 2020 Technomics, Inc.: The Breakfast Opportunity in Noncommercial and Lodging

3 2019 Mintel


What They Want,
That's Simple

To become their go-to spot, help them feel good about what they're eating.

Find Out More

We asked your customers.

Here’s what they’re craving.

Make it Familiar


say that brand trust is now more important than ever.4

See our products:

#1 share leader in non-commercial bulk cereal5

#1 brand in foodservice6

#1 top selling 1-count bar7

Bear Naked granola sells the most units per store in retail8

#1 plant-based protein brand in non-commercial foodservice9

Special K Red Berries bulk cereal ranks #1 in sales per operator in C&U10

Play it Safe


confidence in what you serve is essential.

Improve their dining experience with these safe-serving tips:

6 Ways to Step Up Your Customer Experience Game

How to Turn Dine-In Favorites into Takeaway Hits

4 Edelman Trust Barometer Special Report: Brand Trust in 2020

5 NPD Supplytrack Latest 12M Ending Jan. 2020 - Non-Comm Bulk Cereal

6 NPD SupplyTrack L12M Data Ending Mar 2021 PWS

7 #1 1-Count Bar (Chocolate Sea Salt) in dollars per store sold - Nielsen xAOC 52W 2.6.21

8 Nielsen On Demand xAOC L52 Weeks Ending 5.8.21

9 NPD SupplyTrack Latest 12M Ending Jan 2020

10 NPD Supplytrack L12M March 2021, based on Pre-COVID sales


Lead the Way,
Get Rewarded

Show off your Kellogg's® on-the-go breakfast menu items and you could win!

Learn More

Two operators will win $500

Submit a photo of your Kellogg’s® on-the-go breakfast items and customer experience to be entered. Promotion runs June 1 - July 31, 2021.

This promotion has ended. Click below to go to the Menu Versatility Promotion

Menu Versatility

Abbreviated Rules:

For complete Official Rules, go to Begins 6/1/21 at 12:00:00 AM (ET) and ends on 11/30/21 at 11:59:59 PM (ET). Open to operators of College & University, Healthcare, Business and Industry, Lodging, Micro-Markets, Vending, and Restaurants that sell any of the Participating Products, are legal residents of the fifty (50) United States and District of Columbia, are eighteen (18) years of age or older at the time of entry and are in good standing with the Sponsor at the time of entry and time of awarding of any prize. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. Download complete Official Rules.


1 2020 Technomics, Inc.: The Breakfast Opportunity in Noncommercial and Lodging

2 Strailey, Jennifer. “Industry Waking Up to the Untapped Profitability of Breakfast.” Winsight Grocery Business, 25 Nov. 2019